Government ‘sees the light’ and pumps $300,000 into Evocities campaign

The Evocities marketing campaign has won $300,000 from the state government for the program.

Orange is one of seven regions to be promoted in the mass-media marketing campaign aimed at attracting capital city residents to move to the country.

Evocities had previously been only funded by the councils representing Orange, Armidale, Tamworth, Dubbo, Bathurst, Wagga Wagga and Albury.

Orange City Council pulled out of the scheme in 2016 citing a lack of government support as one of its reasons.

However, this month council rejoined, agreeing to pay $70,000 after the government money was anticipated.

Councillor Jason Hamling said he was glad the government was finally backing the scheme.

“This is a start, I’m over the moon the government has decided to see the light,” he said.

Cr Hamling said Orange offered a good alternative for relocating Sydneysiders.

Evocities spokesman and Albury City Council mayor Kevin Mack said the grant was welcome news.

“Evocities play a major role in unlocking the potential of regional NSW,” he said.

“The $300,000 will be used on a targeted marketing campaign designed to engage a mass audience, providing a significant boost to our existing marketing and public relations initiatives.”

He said the campaign would challenge stereotypes about living in regional cities and highlight the seven cities.

Deputy premier John Barilaro said there were plenty of good reasons to relocate.

“Regional NSW is full of opportunities, whether it is getting a foot in the door to buy your first house or if you are a skilled worker looking for a better quality of life,” he said.

Earlier this year Evocities research showed that Orange was leading the way in attracting new residents with 711 more people moving in than leaving the city from 2010-2016.

Bathurst gained 123 people while Dubbo lost 160 people.