Cancer Council is urging Australians to support the Daffodil Day Appeal this August and help fund life-saving cancer research.
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This year, Daffodil Day celebrates 34 years of turning Australia yellow, with Cancer Council aiming to raise $2 million for cancer research through online donations.
Thanks to investment in research over many years, significant advancements have been made in cancer prevention, screening and treatment - helping to increase survival rates from 49 per cent in the 1980s to 69 per cent today.
Bree Kelly, Community Relations Coordinator, said that while many of us have had our lives put on hold due to COVID-19, Cancer Council's vital work in cancer research must continue.
"Despite advances made in research and improving survival rates for many cancers, we know that every four minutes another Australian is diagnosed with cancer," she said.
"We also know that less funding will be available for research due to the current climate, so it's more important than ever to ensure we support the work of our researchers.
"We rely on the generosity of community donations to help us fund this work. Money raised this year will provide more than hope to people affected by cancer, it will fund vital cancer research that is saving lives every day."
You can support the Daffodil Day Appeal by donating online, dedicating a daffodil or hosting a yellow fundraiser.
For more information or to donate, visit www.daffodilday.com.au or call 1300 65 65 85.