One of Forbes’ well established and unique businesses is on the market, offering an exciting opportunity for someone with a passion for retail, fashion and community connection.
Undercover Sleepwear and Lingerie, founded 24 years ago by local businesswoman Marg Duggan, has become a trusted destination for beautifully crafted lingerie, sleepwear, and swimwear.
With a reputation that extends well beyond the Forbes region, Undercover is known for its professional bra fitting service and quality brands.
Marg is personally ready to take a step back from the business and to devote more time to family and her commitment as a shire councillor, but she has time to work with an interested buyer on a smooth transition to see Undercover continue in our CBD, just pop into the store or get in touch to express interest.
Located in Rankin Street, Undercover Sleepwear and Lingerie offers a diverse range of intimate apparel, with swimwear a popular addition to the business in the past eight years.
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Marg stocks the trusted lingerie brands Berlei, Playtex, Triumph, Fayreform and Pleasure State to provide a range to suit her customers – and can correctly fit them.
“I’d be happy to come in once every few weeks to help with that: with fitting it’s not so much formula, it’s experience,” she said.
Sleepwear from Papinelle, Gingerlilly, Givoni and Schrank isn’t just beautiful to look at, it’s well made from quality fabrics that will keep you comfortable.
“It’s really important with intimate apparel and with swimwear to be able to try it on in-store,” Marg said.
“You know it’s going to feel good, you know it’s going to be comfortable.”
The swimwear collection caters to both women and children, featuring popular brands including Sunseeker, Jantzen, Poolproof, Baku, and Sea Level.
In-store fittings remain a key part of the appeal.
“Often what people hesitate to try on is what they end up purchasing because it looks so different on,” she said.
There is also the assurance of being able to purchase locally throughout the year, whether that’s for swimming competitions or before travelling to warmer climates in the winter.
For anyone interested in stepping into a well-loved, thriving local business with the support of its founder, this is a rare and rewarding opportunity.
