The Cenwesttours bus is now emblazoned with “amazing Forbes NSW”, Forbes’ new brand adopted by Council last year.

Mayor, Graeme Miller said the eye-catching design is brand-led and the partnership with Cenwestours  increases awareness of Forbes’ new identity.

“Amazing Forbes will be promoted on highways and in major cities across New South Wales,” Mayor Miller said.

“In essence this is a travelling billboard promoting Forbes.”

The amazing brand represents Forbes, its rich agricultural sectors, its strong and connected community and our Shire’s key lifestyle attributes and rich natural resources, a media release issued by Council said.

“The strength of the amazing brand will help to promote Forbes as a place to visit, live and invest.”

“We are very proud to partner with Forbes Shire Council to help promote our town,” owner of Cenwestours, Mel Sinclair said. 

“We travel the length and breadth of the Central West and beyond and as far as Sydney.  

“The bus is due to travel to Leeton for the McLeod’s Daughter’s reunion and will soon head to Sydney for a cruise ship transfer. 

“We will be promoting Forbes everywhere we go.”

The brand was inspired by the “amazing” sculpture, community-built and installed on the stock route by the Lachlan River. 

Council also recently hung “amazing” flags throughout the CBD.

Read more: Amazing rebrand in the making

“amazing” flags installed in town centre